Category
Playbooks
Step-by-step builds you can run in your own org. Buildable workflows with the constraints and failure conditions named.
Playbook
How to measure GEO: an answer-share tracker you can rerun
AI visibility scores are arriving faster than the methods behind them. We argue for a tracker you can rerun, and we run it on ourselves first: a fixed question set, a fixed logged-out protocol, an answer-share score anyone can audit. The pilot run already caught something.
Read article →how-to-measure-geo
Playbook
Answer engine optimization is mostly answer hygiene
The pitch says AI search demands a new priesthood. The one controlled study and Google's own documentation say most of the work is editorial hygiene: direct answers, cited sources, real numbers, extractable sentences. Here is the checklist, the cadence to measure it, and the two parts that are genuinely new.
Read article →aeo-is-mostly-answer-hygiene
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