# Marketing Agent
> The Agentic Marketing Publication. Strategies, playbooks, and tools for the agentic era.

An editorial publication from Docket for marketing leaders building with AI agents. Evidence over hype: every claim sourced, every opinion labeled, public correction standard. Docket sells software in this category, so pieces score dimensions, never vendors.

Canonical: https://www.marketingagent.com

## Definitions
- [What an AI marketing agent is, and the four tests before you call it one](https://www.marketingagent.com/posts/what-is-an-ai-marketing-agent): Four tests that separate a marketing agent from a chatbot or a copilot.
- [GEO vs SEO: the same discipline with a different scoreboard](https://www.marketingagent.com/posts/geo-vs-seo): GEO is SEO with a different scoreboard. The work barely changed; what counts as winning did.

## Playbooks
- [How to measure GEO: an answer-share tracker you can rerun](https://www.marketingagent.com/posts/how-to-measure-geo): A tracker you can rerun. Input eligibility, channel visibility, downstream impact.
- [Answer engine optimization is mostly answer hygiene](https://www.marketingagent.com/posts/aeo-is-mostly-answer-hygiene): AEO as extractability and answer hygiene, not a new channel.

## Tools
- [How to buy an answer engine optimization tool: five questions, no rankings](https://www.marketingagent.com/posts/answer-engine-optimization-tools): Five questions that separate an instrument you can audit from a verdict you rent. Dimensions, not vendors.

## Standards
- [Corrections and sourcing policy](https://www.marketingagent.com/posts/corrections-and-sourcing-policy): Factual claims need public sources. Material errors get a dated correction note.

## Optional reading
- [The 90.3% is mostly pilots. Full production is 23.3%.](https://www.marketingagent.com/posts/agent-adoption-is-mostly-pilots)
- [Agent hubs are the new app stores. The lock-in is the point](https://www.marketingagent.com/posts/agent-hubs-new-app-stores)
- [Half of B2B buyers now start research with an AI chatbot. The MQL wasn't built for that.](https://www.marketingagent.com/posts/mql-is-dead-meet-the-aql)
- [70% say they run marketing agents. Governance has not caught up.](https://www.marketingagent.com/posts/ai-agent-ownership-gap)
- [A marketing agent should own the loop, not just the draft](https://www.marketingagent.com/posts/marketing-agent-own-the-loop)

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